LAUNCH STRATEGY 2020

We’ve launched 3 stores with this strategy in the past few months and they all did at least $5k revenue in the first week.

It’s actually pretty simple… because the reason for success really comes down to the data analysis and actions you take…not necessarily what your campaign structure is like.

At the bottom of this post we have also attached a Diagram of our strategy.

Without further ado…

CAMPAIGN STRUCTURE

1 CBO Prospection Campaign

$140 budget

  • $140 budget works with any product $60 or under. $100+ products need $280 budget.

AD SET STRUCTURE

7 Ad sets

7 Audiences

  • Range from 500k — 50m

Ad Set Minimum spend limit of $15/day.

  • You want every ad set to get at least a solid chunk of spend to see how they do, while still leaving $5 / day per ad set on average to allocate to other ad sets that are doing better that day.

Auto placement

Cost cap 1.5x the profit margin of the product

  • I’ve been testing bid strategies for the better part of the last 365 days… Cost cap is BEAST. See this tweet for proof. If you’re not comfortable with using this then lowest cost strat can also work.

AD STRUCTURE

1 video (40s+)

1 image (edit with canva)

2 ad copies / angles

Mix and match and create 4 ads per ad set.

DATA ANALYSIS

At the end of day 1:

If you get sales:

  • Kill the ad set that has the highest CPC.

If you don’t get sales:

  • Kill the campaign and take another look at the quality of your funnel… your ad videos/images/copy are probably bad or your website is a non-converting website.

At the end of day 2:

  • Kill any other CPC anomaly ad sets or ad sets without purchases.

DISCLAIMER: A ton of people will see this post and think to themselves… if I just use this strategy I can make it work too. This is not a strategy as much as it is tactics.

Trust us it really doesn’t matter how to structure your CBO or ABO. Whether your campaign fails or makes will come down two things only – your ads and your product.

If you nail those two down, you can structure your campaign any which way, be it have 5 interests and 2 ads variations or 10 interest or 4 ads or whatever, it won’t matter, it will just work.

So, don’t focus too much on the structure but rather on the CONTENT of your ads and the product selection.