Part 1: Validating Winning Product

Run it on WC Purchase at $15/day.

After 3 days, ROAS >4? Congratulations, you’re ready to scale.

Bonus: If the cost per click is under $1 and $CPM under $35, it will be safer to scale.

Don’t scale a product after 1 sale. 8/10 times that 1 sale is a dud sale and you never get a sale ever again or just spend too much money getting the next so be careful.

Bonus: Don’t ever fucking get attached to the product!

Part 2: Scaling

It’s okay to be selfish with your money when testing but you can’t be afraid to spend if you want to go big.

Create LLA at 95% VV after 5000 video views. Run 1,2,3 and 1-3% LLA separately. 1 or 2 of them will work well.

DUP into $5x CPP and set it to run at 12am. Let it run for 2-3 more days.

ROAS >3? Congrats. DUP + Double the budget.

Same for LLAS.

Rinse and repeat but keep your profitability in check every 12 hours.

Adset starts tanking for more than 3 days?

Kill it and run it on lifetime budget. Sometimes it works.

Part 3: Safety precaution before scaling (very important)

– Call PayPal and let them know that there will be more transactions going into your account. This will also help in the long term.

– Contact multiple suppliers and talk to them on WeChat. Some of them don’t have your best interest at heart. Make sure you have more than 1 supplier.

– Contact Facebook via messenger support and let them know you’re going to spend a lot more money with them. (If not they may just stop delivering all your adsets and do a manual review on your account)

– Hire a VA ASAP through UpWork unless you have nothing better to do and don’t mind spending 2-3 hours a day fulfilling orders like me.

– Make sure you have enough cash flow to fulfill orders because the bulk of your money will be to ADS.

Part 4: Sip corona on the beach and enjoy it while it lasts.

Just kidding. Be prepared for every worst-case scenario you could possibly think of because shit may just go down the roof.

Scaling hard and fast will be very stressful.

Note: There are way too many things to take note of and there is no right and wrong in this game. At the end of the day, the only metric that matters is profitability.