Jake Lichstein
Jake Lichstein

Category: Advertising Hacks

12 Aug
Advertising Hacks

Optimal FB Ad Account Structure [Advanced Tips]

by Jake
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We run accounts between $500-10k / day on FB ads and have been utilizing the following ad account structure and […]
11 Jul
Advertising Hacks

How To Optimize Your FB Ads (Complete Guide)

by Jake
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FUNDAMENTALS OF AD ACCOUNT OPTIMIZATION There are 3 overarching pillars to optimizing an ad account. Campaign Level Optimization Ad Set Level Optimization […]
11 Jul
Advertising Hacks

The $140 FB Ads Launch Strategy

by Jake
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LAUNCH STRATEGY 2020 We’ve launched 3 stores with this strategy in the past few months and they all did at […]
11 Jul
Advertising Hacks E-Comm Hacks

It’s 2020. Yet You’re STILL Not Taking Advantage of E-mail Marketing?

by Jake
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If you’re reading this going, “Meh, no. It doesn’t work, I’ve already tried” you’re right. Email marketing won’t work IF you’re not […]
11 Jul
Advertising Hacks

Our Top 50 Marketing Tools

by Jake
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Working in growth marketing, using tools is 50% of what we do, we use them a lot and experiment with […]
11 Jul
Advertising Hacks

The Basics of Driving Traffic

by Jake
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There are many ways to drive traffic to your website and they work better or worse, but here are some […]
21 Feb
Advertising Hacks

Do You Want People To Pay Attention To Your FB Ads?

by Jake
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We do a lot of FB ads audits. That means we get to see what is and isn’t working, and […]
12 Feb
Advertising Hacks E-Comm Hacks Life Hacks

So You Want To Start a DropShipping Business?

by Jake
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Working 6-7 hours on your brand is not enough. Not at all. If you are blown away by spending this […]
10 Feb
Advertising Hacks

Why Your Facebook Pixel Is Worth More Than Gold

by Jake
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The Facebook pixel is the gold gem of Facebook’s advertising platform. The pixel’s ability to monitor how successful your Facebook […]
09 Feb
Advertising Hacks

How To Read Facebook Advertising Data

by Jake
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Facebook marketing can be tough. Sitting in front of a table of data that makes less sense than your 7th-grade […]