A lot of people look at drop shipping like

“Leme just put this store up, run ads and make lots of bucks!”

Really though it’s a TON of work, and you really have to love the work (like we do) to really put the time in.

Anyways, here are 4 quick tips if you want to see any success in Dropshipping.

  1. The #1 Thing that matters is Store Design. People will tell you differently, but it’s true. As soon as a customer lands on your website, it doesn’t matter how good/cool/sweet your product is, if your site looks unfinished or just plain terrible, with awful spelling, terrible color scheme, not enough content… they’re going to bounce. The SMALLEST mistake will send the customer running. Setup Google analytics and check your bounce rate. Anything lower than 45% is considered great. Higher than 70% needs a lot of work. (Keep in mind, you also could just be driving the wrong traffic, but that’s an entirely different story). If you’re serious, you can hire someone but we would recommend using our templates that are part of our Course if you have access to them. Otherwise creating one yourself and learning how is a very valuable skill that you can even resell to other people who don’t know how to make beautiful websites.
  2. Social proof and trustworthiness. This is so important, and a quick fix. We like to create a Facebook page centered around our niche and run Facebook ads for “likes”. Spend $100 getting over 2,000-page likes. Then plaster the Facebook “like” code embed on my store’s header and footer. When someone comes to our store, one of the first things they see is that the store has over 2,000 likes on Facebook. This is what social proof is, and what building trust is. Customers will not buy if they don’t trust you.
  3. Pick a smart product. Product matters a fuck ton. People have to WANT and NEED to buy from your random ass site. If they can easily buy it in Walmart, don’t sell it. If you’re dropshipping brand name products (for instance, like Apple) and expect someone to buy from you and not Apple, don’t do it. Any clothing product other than catchy T-shirts? Don’t fricken do it. People want to try on their clothes. Our products? It’s new-ish, not found in stores, and cheaper than any U.S. brand. You have to use common sense and think “Would I buy this product from some random online store?”
  4. Facebook Ads. We all start somewhere at one point we had never done Facebook ads before. We had to do a lot of reading and researching to figure it out. We started getting purchases our first day of running 20$ Facebook ads. Some people tell you to “wait it out” until you get a sale but that’s NOT how Facebook works. The quickest purchases are the FIRST ONES because Facebook is attempting to quickly find your purchasers to it can optimize your audience better. If you’re selling an under $30 item and don’t get a purchase within $40 of ad spend, do something different.